Helping ecommerce brands generating $500k to $10m in annual revenue make more money through Google and AI search.
Trusted by ecommerce brands worldwide
Real growth for Shopify, WooCommerce and custom-built stores, from organic revenue to AI search visibility.
Including over 17k monthly AI citations across LLMs and Google and a 797% increase in monthly organic traffic.
104% increase in commercial keywords ranking in the top 3 – from 116 to 237
10x daily Google AI impressions, from 140 to 1,357, including new sales from ChatGPT and an increase in key session events.
Many ecommerce stores already have content, backlinks and some authority. They may even publish consistently, but that effort often isn’t translating into visibility for the collection and product pages that actually drive revenue.
I work closely with ecommerce brands to uncover what’s holding those pages back, from targeting and site structure to internal linking, content and technical issues, then build the SEO strategy around the opportunities most likely to generate sales.
If you want strategy instead of guesswork, let’s talk.
Every engagement follows the same structured system. You know what we’re working on, when it’s happening and what you’ll receive at each stage.
We start by reviewing your store, your Search Console and analytics data, and the competitors already winning the searches you want.
We also document what makes your brand different, so every page we touch sounds like you and sells like you.
You receive
We research how your customers search at every stage of the buying journey, then group those keywords by intent.
Every collection gets a primary keyword and a supporting keyword cluster. We also find the collections and content you don't have yet that shoppers are already searching for.
You receive
We don't spend time on noise. We focus on the technical issues with the biggest impact:
You receive
Your fastest gains usually come from pages already ranking in positions 6 to 15.
We optimise these collection and product pages first, improving copy, structure and internal links to push them into the positions that drive sales.
You receive
We create new collection pages for the opportunities found in phase two.
Each one is supported by articles that answer buyer questions and link back to the collections you want to rank.
You receive
We earn relevant backlinks and get your brand mentioned in the sources that search engines and AI tools trust.
This builds the authority your store needs to rank in Google and to show up when shoppers ask ChatGPT, Gemini, Perplexity and other LLMs what to buy.
You receive
Every month we track your rankings, organic revenue and AI visibility, including your top 50 AI prompts. We choose them based on the topics and questions we want your brand to appear for, plus the ones you already appear for.
We test changes and log the results, so we know exactly what moves the needle for your store. Then we shift effort toward what's working.
You receive
We look at SEO as a connected system rather than a collection of isolated tasks.
Strategy starts upstream with understanding how shoppers search, where commercial opportunities exist, and whether your store is structured to capture that demand.
From there, we prioritise the technical, content and authority work that can make the biggest impact.
Why Work With Studio Upstream
We focus on commercially valuable search intent, targeting keywords and topics that generate organic sales rather than just traffic.
Your SEO follows a clear, prioritised roadmap, where every task is planned and executed as part of a structured system.
You see exactly what is happening, with transparent reporting tied to rankings, revenue and measurable business outcomes.
We work with a limited number of businesses to ensure your SEO system is executed properly and consistently.
Direct access to the strategist leading your SEO campaign, without layers of account management.
Your SEO is designed to compound over time, creating steady and predictable growth instead of short-term spikes.
Our ecommerce SEO systems are designed to generate consistent, measurable growth you can rely on.
We continuously monitor performance, track rankings that matter, and refine strategy based on real data, not assumptions. With our SEO services, you can expect:
Studio Upstream Academy
Studio Upstream Academy is the ultimate knowledge hub for ecommerce brands that want to rank higher on Google and AI search using proven SEO strategies that work for their market.
Most SEO focuses on rankings and traffic. We focus on building systems that generate predictable sales and growth.
Our SEO is built around how shoppers actually search, compare and buy. That means:
We also combine traditional SEO with AI SEO services for platforms like ChatGPT, Perplexity and Copilot, so your store stays visible as search behaviour changes.
SEO is a compounding growth channel. Some improvements can happen early, but most ecommerce stores see measurable progress within 3 to 6 months, depending on competition, catalogue size and the current state of the website.
Strong SEO builds momentum over time. It’s designed to strengthen month after month, not produce short-term spikes.
Not entirely. AI SEO builds on the same foundations as traditional SEO: strong site structure, relevant content, technical accessibility and authority.
The difference is that search is no longer limited to Google’s traditional results. We also optimise how your brand and content are understood, referenced and surfaced across AI-powered search experiences such as AI Overviews, ChatGPT and other answer engines.
In practice, we treat SEO and AI visibility as part of the same wider organic search strategy rather than two completely separate disciplines.
We track more than rankings, clicks and impressions. Success is measured through:
Our reporting is transparent and focused on meaningful progress.
Yes, because SEO and paid ads serve different roles.
Paid search and Shopping ads deliver immediate visibility, but once you stop spending, traffic stops. SEO builds long-term visibility for your collections and products and reduces reliance on ads over time.
A strong organic presence also strengthens brand authority and lowers your overall acquisition cost.
In most cases, your existing store can be improved. Technical optimisation, structured collection content and strategic keyword alignment often deliver significant gains without a redesign or replatform.
If your platform or theme has genuine structural limitations, we’ll advise honestly. A new website is not always necessary.
Ecommerce SEO isn’t just about driving more traffic. It’s about attracting buyers.
We structure SEO around product intent, collection visibility and commercial search demand. That means optimising:
The goal isn’t more visitors. It’s stronger visibility for the searches that lead to sales. Learn more about how we work as an ecommerce SEO agency.
We work with ecommerce brands on Shopify, WooCommerce and other major ecommerce platforms.
Each platform has its own SEO constraints. As a Shopify SEO agency, for example, we work within Shopify’s fixed URL structure, while WooCommerce stores need attention on plugin and hosting setup. We adapt the strategy to your platform rather than forcing a template.
Many WooCommerce stores also publish blogs, guides and landing pages on the wider WordPress site. Our WordPress SEO support makes sure those pages strengthen your categories and products rather than compete with them.
Book a no-obligation call to discuss your store, current performance and realistic growth opportunities.
