Adrian Peh
03/10/2026
We’ll dive deep into your online store, identify what’s holding back your rankings and sales, and provide a plan to fix it. Simply submit the form and we’ll get back to you.
An SEO audit is like a health check for your online store. Our team analyses every aspect of your site, from how your collection and product pages are structured to how your SEO content supports them and how fast your pages load.
The result? A store that ranks higher, drives more qualified traffic and converts visitors into customers.
Unlike automated reports, our website SEO audit services are carried out manually and designed to give you a competitive edge.
We follow a proven process to ensure no stone is left unturned. Our SEO audit services ensure your website performs at its best. Here’s how it works:
We’ll take a detailed look at the on-page elements across your collection and product pages, like title tags, meta descriptions and keyword usage, and suggest how to optimise them for shoppers first and search engines second. Content is king, but it’s even better when it’s structured for success.
From page speed and mobile usability to duplicate product URLs and faceted navigation, we’ll find the technical issues holding your store back. We’ll also recommend how your site can load faster and provide a seamless shopping experience.
Your backlinks play a big role in how your website ranks. We'll assess the quality and relevance of your backlink profile, offer insights into how to improve, and even recommend strategies for earning more high-quality links.
We review how your collection and product pages are structured, targeted and linked together, so the pages that drive revenue each have a clear ranking purpose. We’ll also check product schema, out-of-stock handling, and index bloat from filters and variants.
We built and executed a data-driven SEO strategy for this mobility and physio retailer, and in 12 months, organic traffic grew by over 797%.
Increase in organic traffic within 12 months
Transactional and commercial keywords ranking in the top 3
Monthly organic visitors from Google search
Monthly AI citations across Copilot, ChatGPT & other LLMs
A snapshot of the website's overall SEO performance, including a summary of key issues that could impact ranking, such as errors or warnings.
Analysis of the website’s technical SEO foundation, covering issues like crawlability, indexability, broken links, and XML sitemaps.
Evaluates the site's responsiveness and performance on mobile devices, ensuring it meets Google’s mobile-first indexing standards.
Assesses the load times of web pages, identifying areas to improve speed, which is a critical ranking factor for both desktop and mobile.
Review of individual page elements such as title tags, meta descriptions, headers, and keyword usage to ensure the right on-page SEO optimisation for search engines.
Evaluation of the relevance, uniqueness, and quality of content across the site, with a focus on keyword usage, readability, and SEO best practices.
A breakdown of how well the site is optimised for targeted keywords, including ranking performance and suggestions for improvements or new opportunities.
Review of the website’s inbound links, analysing the quantity and quality of backlinks and identifying any potentially harmful or spammy links.
Analyses factors affecting user interaction, like page layout, navigation, and accessibility, which indirectly influence SEO performance.
SEO audit services review your online store to find the issues holding back rankings and sales. That includes:
We explain each issue and how it affects your rankings and sales.
Yes. Online stores have issues most websites don’t, such as filters creating thousands of indexable URLs, duplicate product variants and out-of-stock pages. Our audit checks these alongside the standard technical and on-page review.
You’ll receive a full audit report as a PDF, covering:
This isn’t mandatory. Some stores aren’t ready to invest in ongoing SEO yet, and we understand. You’ll still receive your full SEO audit report as a PDF and can use it as a starting point.
Here you can find out more about our SEO services for small businesses.
Yes. We audit stores on Shopify, WooCommerce and other major platforms, and tailor the recommendations to each platform’s limits, such as Shopify’s fixed URL structure or WooCommerce plugin setup.
Studio Upstream Academy is the ultimate knowledge hub for ecommerce brands that want to rank their stores higher on Google and AI search using proven ecommerce SEO strategies that work for their industry.
You can complete our short form, it takes less than 20 seconds.